Before you start
- Your Aha Studio accountThe Launch Submitter is part of your plan. Without a plan you can see the launch sites list and get one free tagline and description preview.
- Your productA product people can try today, its website, and a sentence or two on what it does and who it is for.
- Real facts onlyAny traction you mention (users, revenue, results) must be real. Left empty, the copy never mentions traction.
- Your own accountsEach launch site needs your own account there. The worker never creates accounts for you.
- Google Chrome (for the helper)The Chrome helper fills launch site forms in your own browser. It is optional: every text has a Copy button.
PART 01
Your product kit
0 of 6 done- Open the Launch SubmitterAt launchsubmitter.ahastudio.net, or press Start something new on your account page and choose Product launch.
- Start a kitAdd the product name and website and press Start the kit. If you work for clients, pick who it is For first.
- Add the factsWhat it does, who it is for, features, pricing and any launch offer, your name and why you built it, topics and a demo video link. Press Save the product.
- Upload your imagesYour logo and up to five screenshots. Download the images for every site gives a folder per site with each image at that site's size, fitted and never cropped.
- Write the launch copyPress Write the launch copy: three taglines, a short and a long description and your maker comment in your persona, then each picked site's own copy within its limits. The card shows each step and how many sites are done.
- Check every [ADD]Where a real fact would help and you did not give one, the copy says [ADD]. Fill it with a real fact or remove it. Edit any text and press Save edits.
PART 02
Your launch plan
0 of 4 done- Pick your launch dayOn the Launch plan tab. On Product Hunt the day starts at 12:01 a.m. Pacific Time.
- Pick your sitesThe free sites that fit your kind of product are ticked. Each card shows its audience, cost, review or queue time, the link it gives, its rules and its published launch time.
- Save the planSites with a review queue go two weeks ahead, the launch day comes next, then one community a day so you can answer every comment, then directories. Download the calendar adds every day to your calendar.
- Get the remindersWith reminders on, you get an email the day before each plan day listing that day's tasks.
PART 03
Submit and track
0 of 5 done- Install the helper onceOn the Submit and track tab press Download the Chrome helper, unzip it, open chrome://extensions, turn on Developer mode and press Load unpacked. Create a helper token and paste it into the helper's Settings. It is the same helper as the Backlink Worker's, so one does both.
- Fill a launch formOn a launch site's submit page, click the helper and press Fill from my kit: it fills the name, tagline, descriptions, topics, links and maker comment written for that site.
- Post it yourselfCheck every field, upload the images from that site's folder and press the site's own button. Then press I submitted it in the helper.
- Add your listing pageOnce the listing is up, paste its address and press Check now. The tracker finds your link on the page and records whether it is followed.
- Record real resultsEnter upvotes, comments, rank, visits and sign ups from the site or your own analytics. For a Show HN post the points and comments are read from the public Hacker News API and labelled so.
PART 04
Product Hunt launch day
Before the dayPick your launch day and schedule the launch on Product Hunt ahead of time. Check your kit: name, tagline, description, topics, gallery images, the demo video and the maker comment. Try the product as a new visitor would: the first screen, sign up, the pricing page, on a phone too. Tell your own audience (your email list, your followers, your community) the date and where to find you, and ask for honest feedback.
On the dayPost your maker comment as soon as the launch is live: who you are, why you built it, and what feedback you would like. Share the launch link with your own audience and say what it is. Ask for feedback and questions, not votes. Keep the product working: watch sign ups and errors through the day.
Through the dayReply to every comment through the day, in your own words. Note the questions and bugs people raise, and fix what you can the same day. Thank the people who tried it, and follow up on the requests you can act on.
NeverNever ask for upvotes, buy votes, or join upvote groups or vote exchanges: Product Hunt can remove or demote a launch for it. Never ask people to make an account only to vote, and never use more than one account. Never post the same comment many times or reply with copied text.
PART 05
Honest by design
You post every launchThe worker never creates accounts, never presses Submit or Post, never solves a CAPTCHA and never votes. The helper fills a form in your browser; you check it and post it.
No invented claimsNo made-up numbers, users, customers, results, reviews, testimonials, awards or press. A number you did not give becomes [ADD], and a claim of traction you did not give is left out.
No vote askingEvery launch site forbids asking for upvotes, vote groups and bought votes. The plan asks for feedback, never for votes.
Unique copy per siteEach site gets its own wording, and copy that reads too close to another site's is written again.
Checked sites22 launch sites, each checked on the site itself with the date. Futurepedia is not listed: No public page to submit a tool was found (only a form to update a listed tool). Reddit r/SideProject is not listed: Its posting rules could not be read to confirm them.
PART 06
Your limits
ON YOUR PLANUp to 10Product kits a month. Writing, the plan, reminders, the helper and tracking are included.
FIRST 14 DAYS2 kitsSee the refund policy.
FREE DEMO2 previewsA day from one connection, plus the full launch sites list.
Writing counts toward your plan's monthly amount of AI work, shared by all your AI workers; with your own AI key saved under AI and data keys it runs on your key past that amount.
PART 07
If something goes wrong
Still stuck? Email support@anthonyhayes.me or open the help desk.
Ready to build?Start a product kit with your product name and website, then press Write the launch copy.Open Launch Submitter